Atom Cup Racing
The Ariel Atom is a purpose built race car. It was featured on BBC's Top Gear and was summarised by Jeremy Clarkson's famous comment, "I have never ever driven anything that accelerates so fast!".
2013 saw the launch of the Atom Cup, the world's only Ariel Atom racing series.
Monday Creative were appointed to design a website that matched the stripped down engineering brilliance of the Atom.